Shah Suppliers started its business of supplies of groceries to restaurants, canteens, hotels, hospitals and other institutions. Rice was also one of the products in our basket. We used to experience severe difficulties with rice as we used to receive frequent complaints from our clients about the consistency in quality even though the rice was procured from the same mill throughout the year. The complaints were about the length of the grain, stickiness and also about the yield which was not at par. This turned out to be a major concern for us and motivated us to get into intense research and development to tackle this problem in order to satisfy our clients.

This research and development gave successful and efficient results and enabled us to launch our own brand of premium rice by the name Punjab Kesri. The customisation of the product as per the customer’s need and as per different cuisines in an extremely cost effective way turned out to be a unique selling proposition for Punjab Kesri and it was well received by the clients. The wide acceptance and recommendation of Punjab Kesri rice by renowned chefs and well-known restaurants, hotels and caterers helped us to spread our wings to Thane, Navi Mumbai, Pune , Nashik and Goa. Today Punjab Kesri is considered as one of the leading brands of rice. We aim to establish our brand Punjab Kesri throughout the Indian domain and eventually across the globe and hence we have come up with a sorting and processing unit at Delhi to enhance large-scale supply pan-India.

Our key to success is the extensive research and development. We conduct our research on the grain of rice rather than the paddy. We constantly work on improving traits of grain like colour, yield, strength, moisture and the texture. The motive behind the research was the problems faced by the chefs at the grass-root level and hence our research is conducted with constant guidance of chefs and as per the requirement of particular cuisines. The research is not confined only to Basmati Rice but also other variants of rice which are used in dishes like khichadi, appam, pullihara, etc.

We started our journey in Mumbai and with the help and support of various stakeholders have been able to build up an envious clientele. Today we are proudly serving more than 750 clients across various verticals with the likes of clients like Copper Chimney, Westin Hotel, China Gate Group, Oberoi Group, Foodlink caterers, ITC Fortune Hotels, Borivali Biryani Centre Group, Sheesha, Faasos, Lucky Biryani, Landmark Group, Ram Krishna Group, Hilton Hotel, Hinduja Hospital, Jaslok Hospital, Breach Candy Hospital, Sodexo group and many more…

Our goal is to make Punjab Kesri the first choice for every rice dish across the globe.